Rebel Lion is a brand I co-founded as a limited-run clothing and accessories company, where I led the creative direction from inception to production. I was responsible for developing the brand's identity, including the business name, logo, typefaces, and all graphics for the clothing line.

The brand embodies a bold Rock 'n' Roll and street art aesthetic, reflecting the rebellious spirit of its wearers. Each design was crafted to resonate with individuals who embrace self-expression, adding a raw and authentic edge to their style. Through Rebel Lion, I explored the dynamic interplay of graphic design, branding, and apparel production, honing my skills in translating conceptual ideas into tangible products that leave a lasting impact.

This gin brand concept was developed entirely by me, from the business name and logo to bottle design, including the hands-on process of distilling the liquor. The ideation and visual elements were crafted in Illustrator, focusing on warm tones to evoke a sense of comfort and serenity, instilling buyer confidence on crowded shelves.

The use of amber glass was a strategic choice, designed to not only differentiate the product from competitors but also to create a memorable brand identity that lingers in the consumer’s mind. This project exemplifies my holistic approach to branding, blending visual aesthetics with functional product design to create a distinctive presence in the market.

These designs were crafted using Adobe Illustrator and Photoshop, representing logos I’ve developed for a diverse range of clients. Each piece showcases my design style, which balances a clean and minimal aesthetic with bold, expressive elements and thoughtful pops of colour. I aim to create visually striking brand identities that not only align with clients' visions but also stand out in competitive markets. This collection demonstrates my versatility in adapting to different brand needs while maintaining a cohesive, impactful design approach

These concepts were created for Rainbird, an Australian waterproof jacket company, as part of a design competition at RMIT, where I placed 2nd among all participants. Rainbird sought an ‘out there’ concept that aligned with their brand’s focus on advancing technology and enhancing material safety to benefit the end user. My design proposed a sensory jacket aimed at supporting individuals with severe anxiety or special needs. It featured inflatable air pockets that provide a weighted sensation, similar to a weighted blanket, to create a calming effect for the wearer. This project showcases my approach to user-centric design, blending innovative ideas with functional solutions to improve user well-being.

Branding is a passion of mine, as I enjoy the art of storytelling through the creation of brand names, capturing the essence and spirit of a brand, and expressing it through logos and typefaces.

I designed this tote bag as part of a fundraising campaign to save an iconic establishment that was at risk of demolition. This project reflects my belief in using design as a powerful tool for advocacy, creating meaningful connections and driving positive outcomes.

I collaborated with the RMIT Campus Store to create the Pixel Sunglasses, winning a tender issued by the store. I was in charge of all design decisions, including the shape, colour, materials, and packaging, ensuring a cohesive and appealing final product. I worked closely with manufacturers to refine the design for mass production. The sunglasses were a resounding success, with hundreds produced and quickly selling at the Melbourne store. This project showcases my ability to oversee every aspect of design, from concept to completion, while achieving strong market demand.

I created these prototypes both at home and with the support of RMIT’s Product Design Workshop, which provided access to a wide range of tools and machinery that I thoroughly enjoyed using. The manufacturing techniques I implemented included CNC milling, clay modelling, laser cutting, resin moulds, 3D printing, as well as lathe and drill press work.

This hands-on prototyping process allowed me to better understand and convey my design ideas effectively. My commitment to practical experimentation and refinement led to multiple high distinctions and significant learning throughout the course.

All of these products were created using SolidWorks, an essential tool in the design process for translating developed concepts into real, manufacturable products. SolidWorks ensures precise measurement constraints, allowing for the creation of accurate technical drawings. For example, parts like the modem evolved from technical drawings to a completed product, demonstrating the importance of clear specifications in successful production.

Perhaps it’s inherited, as my grandfather was a draftsman, but I have a natural aptitude for interpreting technical drawings with accuracy, ensuring all measurements are clearly laid out, leaving no room for confusion.

I created digital renders and videos using KeyShot 8, a tool I thoroughly enjoyed working with as it challenged me to focus on the finer details of product design. KeyShot’s capabilities pushed me to build CAD models with an exceptional level of precision, ensuring that each render was as close to the final, mass-manufactured product as possible—far beyond simple shapes or basic fillets. To achieve truly photo-realistic renders, I had to carefully consider material textures, lighting, and reflections, replicating the exact look and feel of the final product. This process not only improved my technical skills but also enhanced my ability to visualise and communicate design intent clearly and effectively.

I developed these designs in Fusion 360 within a SolidWorks-style environment, bringing them to life through detailed rendering in KeyShot. I am particularly passionate about creating these types of products, as they provide a warm, inviting focal point in any room. With a focus on simplicity and low-tech charm, each piece is thoughtfully crafted using a combination of materials, including glass, metal, and ceramic. This blend of materials not only adds visual interest but also enhances the tactile experience, making each product feel authentic and grounded.

The design process allowed me to explore material properties, form, and function, ultimately creating products that balance aesthetics with everyday usability.

I utilise digital sketching tools and Gravity Sketch in VR to create and convey original concepts with greater precision and speed. These tools allow me to explore and visualise ideas in real time, pushing the boundaries of creativity by immersing myself in a 3D design environment. The VR interface enables me to manipulate shapes and forms intuitively, capturing complex details from multiple perspectives. Alongside my digital explorations, I have dozens of sketchbooks filled with hand-drawn concepts, demonstrating my commitment to the iterative design process. Whether in VR or on paper, I believe sketching is crucial for developing well-rounded ideas, refining details, and translating creative vision into tangible products.

I developed the Aero Mouse to address the limitations of traditional vertical mice, which are often large, bulky, and inconvenient to transport. The Aero Mouse offers a slim, portable solution—just 15mm thick when closed—making it easy to carry in a bag or even a pocket. It features a unique hinge mechanism that flips open, transforming it into a vertical, ergonomic design that reduces tendon and muscle strain, helping to prevent conditions like carpal tunnel syndrome. The initial concept was inspired by a space-age retro aesthetic, incorporating bright colours to evoke a sense of innovation and fun, while maintaining functionality and user comfort.

This project presented unique challenges, as I had to incorporate moving gears and mechanisms to ensure the product's functionality. The design tells a story of love, featuring a man and a woman who are drawn together, bow, and share a kiss as the crank is turned. Achieving this motion required a high level of precision and persistence, as the gears needed to align perfectly to bring the scene to life. Despite the complexities, I was able to successfully create a seamless, interactive experience that captures the essence of the story

One of my hobbies is capturing intriguing elements of our unusual world. I’m not as drawn to people as I am to the environments we’ve constructed—how spaces are shaped, the details within them, and the stories they tell. My work explores the intersection of architecture, objects, and the ways they influence our daily lives.

I find immense joy in creating and sculpting during my free time, as it allows me to fully immerse myself in the tactile process of bringing ideas to life. Working with my hands offers a unique sense of freedom, enabling me to transform raw, earthy materials into finished, functional products. I am captivated by the versatility of clay, soil, and other natural elements, appreciating how they can be moulded into any shape and infused with vibrant colours. From the initial shaping to the final firing, I love exploring new techniques, textures, and finishes, each step revealing new creative possibilities. This hands-on approach not only enriches my design skills but also deepens my connection to the materials I work with.