With increasing pressure on creatives across all fields to address environmental challenges, I’ve chosen to listen and take action through my work. As designers, we have a responsibility not only to innovate but also to ensure that our creations contribute positively to the world around us.

The fossil fuel industry is the largest in the world, driven by powerful stakeholders invested in the continued use of petroleum-based plastics. While these plastics excel in their functionality—enabling us to produce high-turnover products efficiently—their long-term impact is devastating, as they persist in the environment long after we’re done with them. The shift towards sustainable alternatives will likely gain momentum once the cost of bio-plastics becomes comparable to traditional plastics.

Bio-plastics offer a crucial solution, as they are designed to degrade safely after use without releasing harmful chemicals into the earth. They hold the potential to revolutionise how we design, produce, and consume everyday products. As a product designer, I am committed to integrating sustainable materials and practices into my work. It’s not just about creating functional or aesthetically pleasing products; it’s about ensuring that my designs contribute to a healthier planet and a viable future for humankind.

This journey is a challenging one, but it’s also an opportunity to rethink design and manufacturing in ways that are aligned with the needs of our environment. True innovation is not only about solving problems in the present—it’s about anticipating the needs of the future and acting responsibly to meet them.